OOH Classic
Inventory management
The Classic OOH system can efficiently manage over 10,000 advertising panels, including all relevant technical specifications for the Romanian market. Each location benefits from an individualized presentation page with personalized design, offering a detailed view of the characteristics and advertising potential.
Bidding process and reservations
The platform ensures complete traceability for the negotiation process between clients and suppliers. The system allows highlighting and managing reservations in an advanced way, facilitating detailed tracking of each stage in the commercial process.
Complete media campaign management
The system offers total control over activities specific to advertising campaigns through:
-Automated contracting - Automatic generation of contractual documents with digital signature to ensure non-repudiation and legal validity.
-Advanced planning - Coordination and scheduling of production events, decoration, neutralization and monitoring, ensuring timely execution of all activities.
-Production management - Management of advertising materials and coordination documents for courier and logistics services.
-Advertising space monitoring - Continuous surveillance of panels and management of witness media materials for compliance verification.
Integration of traffic and audience data
The system integrates with traffic data from national systems or uses its own Auditorium system for precise quantification of the universe of people passing through the panel areas. Video AI technology enables automatic counting for exact measurement of advertising impact.
Support for service providers
The platform offers tools for real-time online reporting of field activities performed by contractors (decoration, neutralization, monitoring). This system allows complete transparency and tracking of work progress directly from the field.
Financial process automation
The system automatically calculates payment values for media space providers and advertising taxes to local public administration. The automatic invoice creation functionality is based on validated financial totals in the system, eliminating manual errors and accelerating the billing process.
Tax compliance
Classic OOH is integrated with the eFactura system, the official Romanian platform for transmitting invoices to the national financial administration, ensuring complete compliance with local tax regulations.